Swiss public broadcaster SRG SSR has released details about tickets for Basel 2025, as well as revealing the stage design and the visual and audio identity of the 69th Eurovision Song Contest.
The 69th Eurovision Song Contest is starting to take shape, and it’s a particularly mountainous shape, at that!
At a press conference in Basel, Switzerland, on Monday 16 December, the Project Team for Basel 2025 presented the visual concept for the 69th Eurovision Song Contest and launched the registration process for tickets.
The visual and audio brand identity for the 69th Eurovision Song Contest has been developed by Art Director Artur Deyneuve. His aim was to create a design that made people feel heard and valued. Inspired by the Swiss tradition of direct democracy, which revolves around listening and dialogue, Deyneuve chose ‘listening’ as the central guiding theme of the whole branding concept, calling it ‘Unity Shapes Love’.
Deyneuve says:
“If we listen to one another, we find love.”
Visual identity of the Eurovision Song Contest 2025 Basel (Basel 2025) – SRG SSR and EBU graphics on YouTube
This message will also be conveyed visually through the iconic Eurovision heart symbol, which stands for dialogue, unity and the unifying power of music. The pulsating Eurovision hearts have therefore become a core element of the design, representing the millions of people unified by the Eurovision Song Contest, to listen and celebrate together.
Moritz Stadler and Reto Peritz, Co-Executive Producers of the 2025 Eurovision Song Contest commented:
“Artur’s well-thought-out design is emotionally engaging and takes Eurovision to another level. The Eurovision heart beats in time with the rhythm, symbolising the unifying power of music. True to the Eurovision slogan ‘United by Music’, it will bring people together all over the world.”
The audio identity that accompanies Basel 2025 combines the traditional and the modern. It is based on a powerful beat, sprinkled with some traditional elements of Swiss music: yodelling, the distinctive sound of a Basel drum corps, and the unmistakable music of the Hackbrett and alphorns.
Art Director Artur Deyneuve elaborates:
“We’ve created a bold, high-energy track, which will prepare the audience for an unforgettable experience with its pumping beats and surprising musical effects.”
Stage design for Eurovision Song Contest 2025 Basel (Basel 2025) – SRG SSR graphic on Eurovision.tv (EBU) website (3.2)
The Basel 2025 stage
The stage design for the 69th Eurovision Song Contest has been inspired by Switzerland’s mountains and diversity.
Florian Wieder, the Production Designer with Swiss roots, is overseeing the Eurovision stage design for the eighth time. For this year’s event at the St. Jakobshalle in Basel, Florian reveals that he has taken inspiration from the Swiss mountains and the country’s linguistic diversity:
“Our goal was to create a revolutionary stage concept – a holistic experience that we’ve never seen before at Eurovision. Thanks to the immersive stage layout, the audience will get to be part of Eurovision like never before.”
Stage design for Eurovision Song Contest 2025 Basel (Basel 2025) – SRG SSR graphic on Eurovision.tv (EBU) website (3.2)
Reto Peritz and Moritz Stadler, the Co-Executive Producers are enthusiastic about a design which is set to be unmistakably Swiss:
“In Florian Wieder, we have a Stage Designer on board who is a creative visionary and who knows Switzerland like the back of his hand. He has succeeded in creating a ‘signature stage’, which will forever be associated with Eurovision in Switzerland.”
Stage design for Eurovision Song Contest 2025 Basel (Basel 2025) – SRG SSR graphic on Eurovision.tv (EBU) website (3.2)
The Executive Supervisor of the Eurovision Song Contest, Martin Österdahl, shares host broadcaster SRG SSR’s enthusiasm for the unveiling of Basel 2025’s look:
“I am thrilled to see the incredible creative elements coming together for the Eurovision Song Contest 2025. From the visually stunning stage design, inspired by Switzerland’s mountains and diversity, to the vibrant artwork that embraces the Eurovision heart – SRG SSR have presented a modern, original, and exciting look for Basel 2025. I want to extend my heartfelt thanks to SRG SSR and all the designers for their outstanding work and dedication so far. Together, we are set to deliver a spectacular event that will unite audiences everywhere through the power of music.”
Stage design for Eurovision Song Contest 2025 Basel (Basel 2025) – SRG SSR graphic on Eurovision.tv (EBU) website (3.2)
Here is the visual identity and sound design for Eurovision Song Contest 2025 Basel
Viewing Event in Basel
In addition to the Grand Final happening at the St. Jakobshalle, there will also be an ‘Arena Plus’ public viewing area happening on the evening of Saturday 17 May.
Basel’s legendary football stadium St. Jakob Park (known locally as ‘Joggeli’) will play host to the big event. As well as screening the Grand Final, the evening also promises an extensive programme of entertainment. Further details will be announced in due course.
Purchasing opportunities for tickets – one more time
To buy tickets for the Contest in Basel, registration is required. This process will help prevent tickets being resold and ensure that as many Eurovision fans as possible get the chance to watch the live shows.
Pre-registration closed at midnight on 10 January 2025, with the first ticket sales period starting on 29 January 2025, one day after the semi-final draw. More information on the Eurovision Song Contest 2025 Basel ticket pre-registration is available on our website.
Source: Eurovision.tv Illustration: Visual identity of the Eurovision Song Contest 2025 Basel (Basel 2025) – SRG SSR and EBU graphics on the website Eurovision.tv
Ticket Pre-registration for the Basel Eurovision Song Contest ends at midnight on 10 January 2025 - how to buy tickets for the Swiss Eurovision Song Contest
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